Independent design. Made for creators.

Make your next video
look the part.

You put thought into your videos.
We bring that same care to their first impression.

Thumbnail design and visual direction that make your idea clear — and still feel unmistakably like you.

Fictional cooking thumbnail: steaming penne with tomatoes and basil in a cast-iron pan, reading One pan, big flavour
Fictional gardening thumbnail: ripe tomatoes and basil beside a sunlit window, reading Small space, big harvest
Original concepts. Different stories.

One clear idea.

Room for your identity.

Details that hold up small.

01 / Selected concepts

Different subjects.
The same thoughtful eye.

A few ways we think about thumbnails: a focused subject, purposeful contrast, and enough space for the idea to land.

Original fictional concept studies with AI-assisted imagery, created for Sunzal Studio. These are design explorations, not client commissions or performance results.

02 / What we do

Considered design.
A clear purpose.

From a single upload to a recurring series, the goal is to connect your video’s idea with your channel’s character.

Tell us what you’re making

Thumbnail concepts

A focused composition, readable type, and an intentional visual hook built around the actual video.

Series visual direction

A consistent design language that helps related videos belong together while giving each topic its own space.

Thoughtful refinement

Careful adjustments to hierarchy, crop, contrast, and detail, guided by your feedback and the agreed brief.

03 / The approach

A good first impression
starts with a conversation.

Clear communication is part of the design. We agree on the scope and expectations before work begins.

  1. 01

    Understand the video

    We start with the topic, audience, channel, and the idea you want a viewer to take away.

  2. 02

    Choose a direction

    We shape the visual idea around your content, existing identity, and assets you have permission to use.

  3. 03

    Refine together

    You review the design. We use your feedback to refine the details within the agreed scope.

  4. 04

    Prepare for your upload

    We check the final composition at a small size and prepare the agreed files for your publishing workflow.

04 / The studio

Independent by design.
Personal by nature.

Sunzal Studio is an independent design studio led by Klaus Homberger.

The focus is straightforward: make a creator’s work easier to recognize and a video’s idea easier to understand. We value clear decisions, careful execution, and work that feels right for the person behind the channel.

You bring the content and the point of view. We help give it a considered visual introduction.

Start a conversation

05 / A few useful answers

Before we begin.

What kinds of creators do you work with?

The studio is open to a broad range of video topics, including cooking, gardening, travel, gaming, art, and education. The starting point is always your content and audience, rather than a single visual template.

What should I send in the first email?

A link to your channel, the topic of an upcoming video, and a short note about the style you have in mind are a useful start. If you have a title, reference images, or existing brand assets, you can mention those too. Please only share assets you own or have permission to use.

Are these examples from client projects?

No. The selected work on this page consists of original fictional concept studies. They demonstrate design ideas and do not imply a client relationship, published campaign, or measured performance.

Can you work with my existing channel identity?

Yes. Existing colors, typography, layouts, and reference thumbnails can guide the direction. We can discuss what should stay consistent and where there is room to improve clarity.

How do scope and pricing work?

We discuss the brief first, then confirm the deliverables, revisions, schedule, and price before starting. There is no automatic commitment when you get in touch.

Do you promise more clicks or views?

No. Thumbnail design is one part of a video’s presentation. Audience, topic, title, distribution, and the video itself also matter. The studio focuses on clear, considered design rather than performance guarantees.

06 / Your next video

Let’s make its first
impression count.

Tell us about your channel and what you’re working on.
We’ll start with a conversation.

Email Klaus klaus@sunzalstudio.com

A good place to start

  1. Your channel link
  2. An upcoming video idea
  3. The look you have in mind

A short email is enough.
No form, no account needed.

Original concept study

Concept study

Original fictional concept with AI-assisted imagery, created for Sunzal Studio. Not a client commission or a claim of measured performance.